I’m turning 19 this September and there’s still more than a month’s time to starting my first year of university in August… In the meantime, I would like to pick up some skills in marketing, particularly social marketing.
So I read some blogs and listened to podcasts over the past month. I came across social media examiner and they really have lots of resources and articles that guide you through. I subscribed to their daily newsletter and read some that piqued my interest. As a beginner, if you try to read all, you will just get confused and overwhelmed and won’t know where to start! I enrolled into their social media marketing society after weeks of hesitation since I’m a total novice in this field and don’t know if the content could be understood by me and help me in creating an audience online for my dad’s business. But then I thought now or never, so I enrolled and got to know other people who are also new to social marketing and are learning. The people in there post thought inspiring questions and there are really helpful and knowledgeable people answering their questions. So what I did was just to read the forum and get ideas. I haven’t posed a question of my own yet as I am only still trying out a few actionable tips the past week. But I’m still glad I joined; as I come across other people’s struggles which are similar to my dad’s case and learn from the rest of the community of what solutions they might have. I have so much more to learn!
There’s also a blog post that made lots of sense to me, a beginner. I guess it’s the fundamental part of marketing. How to Use the World’s Simplest Idea for Darn Good Marketing My dad is launching another business where consumers get to customise t shirts with their selfie. It’s not a new idea and after reading that blog, I felt like there’s some brainstorming to do. There are competitors out there but what would make them come buy from us is actually the WHY my dad decided to do this business. Not so much of the what it is or the quality (though it is still important to have quality).
I think marketing is really fun, and hard too. But doesn’t it make it more interesting? Haha. If I had entered Business School, I’m sure I would specialise in marketing 😀